Client: Taspin
Project: 2D Animated Explainer Video – Essential Package
Overview
Taspin aimed to promote their comprehensive app designed to streamline various aspects of running a studio or freelance business. Visual Vibes was tasked with creating an animated explainer video to showcase how Taspin’s suite of tools integrates client management, communication, project tracking, invoicing, feedback, and more, allowing users to focus on their core work.
Objectives
- Showcase Comprehensive Features: Highlight how Taspin covers all essential business management functions in one app.
- Increase User Engagement: Attract small businesses and freelancers to adopt Taspin by demonstrating its value.
- Emphasize Efficiency: Illustrate how Taspin helps users focus on their work by handling administrative tasks.
Visual Vibes' Magic Touch
Timeline: 10 Days
1. Discovery & Scriptwriting (Day 1-3)
- Understanding Needs: Consulted with Taspin to grasp their key messages and the comprehensive nature of their app.
- Script Development: Developed a script that effectively communicates the broad range of Taspin’s tools and their benefits, emphasizing how the app allows users to focus on their passion.
2. Storyboarding (Day 4-5)
- Concept Visualization: Created detailed storyboards to visually represent the script, focusing on Taspin’s integration of client management, communication, project tracking, invoicing, and feedback.
- Client Collaboration: Refined the storyboards with Taspin to ensure they accurately reflected the app’s capabilities and user benefits.
3. Voiceover & Sound (Day 6)
- Voiceover Selection: Chose a voiceover artist with a tone that aligned with Taspin’s professional and supportive brand image.
- Sound Design: Added engaging background music and sound effects to enhance the video’s appeal and effectiveness.
4.Design & Animation (Day 7-9)
- Visual Design: Designed custom visuals to showcase Taspin’s features, such as managing clients, communication, projects, invoices, and feedback.
- Animation: Developed dynamic animations to bring the storyboard to life, illustrating how Taspin simplifies business management and helps users focus on their core work.
5. Review & Final Touches (Day 10)
- Feedback Integration: Presented the draft video to Taspin for feedback, making necessary adjustments to meet their expectations.
- Final Quality Check: Conducted a thorough review to ensure the video was polished and ready for deployment.
Deliverables
A 1-minute animated explainer video for Taspin’s website, social media, and marketing campaigns.
Results
- Increased User Engagement: The video led to a 30% increase in website visits and a 25% rise in social media interactions.
- Enhanced Adoption: The video contributed to a 20% increase in app sign-ups and a 15% rise in active users within the first month of launch.
Conclusion
Visual Vibes effectively showcased Taspin’s all-in-one app, emphasizing its ability to manage clients, communication, projects, invoices, and feedback, while allowing users to focus on what they enjoy. This project underscored our commitment to delivering impactful solutions that address client needs and enhance their market presence.