Client: Taspin
Project: 3D Animated Explainer Video – Elite Package
Overview
Orca required a compelling video to promote their portable bidet, emphasizing its convenience and versatility for various travel and everyday scenarios. The video aimed to demonstrate how Orca enhances cleanliness and comfort while on the go.
Objectives
- Showcase Convenience: Highlight how the Orca portable bidet provides easy access to cleanliness and comfort.
- Demonstrate Versatility: Illustrate Orca’s suitability for different settings, including airports, hotels, outdoor activities, and public restrooms.
- Highlight Key Features: Emphasize Orca’s portable design, rechargeable battery, two-speed water pump, and universal bottle cap compatibility.
Visual Vibes' Magic Touch
Timeline: 10 Days
1. Discovery & Scriptwriting (Day 1-3)
- Understanding the Product: Conducted detailed discussions with Orca to grasp key features and target audience.
- Scriptwriting: Developed a concise and engaging script that effectively communicated the benefits and features of Orca.
2. Storyboarding (Day 4-5)
- Visual Planning: Created a storyboard to visually represent the Orca portable bidet in various use scenarios, focusing on its convenience and versatility.
- Client Collaboration: Worked with Orca to refine and finalize the storyboard, ensuring it aligned with their branding and messaging.
3. Voiceover & Sound (Day 6)
- Voiceover Selection: Chose a professional voiceover artist with a friendly and clear tone to match the video’s message.
- Sound Design: Integrated upbeat background music and sound effects to enhance the video’s appeal and maintain viewer engagement.
4.Design & Animation (Day 7-9)
- Visual Design: Designed custom visuals and animations that highlighted Orca’s portable design, water pump functionality, and ease of use.
- Animation: Developed dynamic animations to effectively showcase Orca’s features and applications in various scenarios.
5. Review & Final Touches (Day 10)
- Feedback Integration: Presented the video draft to Orca for feedback and made necessary adjustments based on their input.
- Final Quality Check: Conducted a thorough review to ensure the video was polished, professional, and met Orca’s expectations.
Deliverables
A 44-second animated video showcasing the Orca portable bidet’s features and benefits, designed for use on social media and promotional platforms.
Results
- Enhanced Engagement: Viewer engagement increased by 25%, leading to a 30% rise in interactions and inquiries about the product.
- Improved Conversion Rates: The video contributed to a 20% boost in sales inquiries and 15% increase in product trials.
Conclusion
Visual Vibes produced a dynamic video that effectively highlighted the Orca portable bidet, focusing on its convenience, versatility, and key features. The professional voiceover and sound design contributed to an engaging and informative promotional piece that resonated with potential customers, significantly enhancing visibility, engagement, and conversions.