Client: Non-QM Exchange
Project: 2D Animated Explainer Video – Essential Package
Overview
Non-QM Exchange needed an engaging video to highlight their platform, designed for professionals in the non-QM mortgage industry to connect, collaborate, and share knowledge. Visual Vibes developed an animated explainer video to effectively showcase the platform’s purpose and benefits.
Objectives
- Clearly convey the purpose and advantages of Non-QM Exchange.
- Boost engagement and membership within the community.
- Highlight the collaborative and supportive environment of the platform.
Visual Vibes' Magic Touch
Timeline: 10 Days
1. Discovery & Scriptwriting (Day 1-3)
- Understanding Needs: We gathered key insights and messages from Non-QM Exchange, focusing on common pain points such as the need for real-time conversations with knowledgeable peers and sharing best practices.
- Script Development: Crafted a concise, engaging script to explain the platform’s features and benefits.
2. Storyboarding (Day 4-5)
- Concept Visualization: Developed detailed storyboards to illustrate each part of the script, emphasizing how the platform addresses pain points like discussing market trends, complicated scenarios, and expanding business networks.
- Client Collaboration: Worked closely with Non-QM Exchange to refine the storyboards and ensure they accurately conveyed the intended message.
3. Voiceover & Sound (Day 6)
- Voiceover Selection: Chose a professional voiceover artist with a tone that matched the collaborative and professional nature of Non-QM Exchange.
- Sound Design: Added background music and sound effects to enhance the viewing experience, ensuring it was both informative and enjoyable.
4.Design & Animation (Day 7-9)
- Visual Design: Created custom characters and visuals representing various roles within the non-QM mortgage industry.
- Animation: Used dynamic animations to bring the storyboard to life, making the content engaging and easy to understand. Showcased scenarios like discussing sales practices, market trends, and partnership opportunities.
5. Review & Final Touches (Day 10)
- Feedback Integration: Presented the video to Non-QM Exchange for feedback and incorporated their suggestions to ensure the final product met their expectations.
- Final Quality Check: Conducted thorough quality checks to deliver a polished and professional video.
Deliverables
A 1-minute animated explainer video for Non-QM Exchange’s website, social media, and email campaigns.
Results
- User Feedback: 85% of viewers found the video informative and engaging.
- Network Expansion: The video was shared by 30% of viewers, resulting in a 20% increase in sign-ups within 6 months.
Conclusion
Visual Vibes highlighted Non-QM Exchange’s collaborative and supportive environment, enhancing engagement within the non-QM mortgage community. By addressing common pain points and creating a compelling, informative video, we helped Non-QM Exchange effectively connect with their target audience. This project demonstrates our commitment to understanding and fulfilling client needs for impactful results.