Client: MCBooks
Project: 2D Animated Explainer Video – Essential Package
Overview
MCBooks, the largest foreign language book publisher in Vietnam, collaborated with Visual Vibes to produce a video promoting the book “Cửu Âm Chân Kinh Tiếng Hàn.” This light-hearted and informative animated video aims to help Korean language learners understand how to effectively learn vocabulary and the benefits of this approach.
Objectives
- Clearly convey how the book “Cửu Âm Chân Kinh Tiếng Hàn” works and its advantages in learning Korean.
- Enhance customer engagement and understanding of new vocabulary learning methods.
- Position “Cửu Âm Chân Kinh Tiếng Hàn” as a reliable and accessible choice for those wanting to learn Korean.
Visual Vibes' Magic Touch
Timeline: 10 Days
1. Discovery & Scriptwriting (Day 1-3)
- Deep Dive: We collaborated closely with MCBooks and the author to understand the target audience and key messaging, focusing on the challenges of learning Korean vocabulary and the importance of this learning method.
- Script Creation: Crafted a conversational script featuring two main characters, highlighting common scenarios in learning new vocabulary and illustrating how “Cửu Âm Chân Kinh Tiếng Hàn” can help solve these issues.
2. Storyboarding (Day 4-5)
- Visual Planning: Developed detailed storyboards to visualize each segment of the script, emphasizing the ease of using the book and the peace of mind it provides.
- Feedback Loop: Worked closely with MCBooks and the author to refine the storyboards, ensuring each scene effectively conveyed the intended message in a relatable manner.
3. Voiceover & Sound (Day 6)
- Voiceover Selection: Chose two friendly and reassuring voiceover artists to match the approachable tone of the video, enhancing viewer engagement.
- Sound Design: Incorporated upbeat background music and sound effects to create an enjoyable viewing experience that complements the narrative.
4.Design & Animation (Day 7-9)
- Character Design: Developed relatable characters to represent learners of Korean, making the video engaging and relevant.
- Animation: Utilized vibrant colors and dynamic animations to bring the story to life, illustrating how easy it is to learn and remember vocabulary with “Cửu Âm Chân Kinh Tiếng Hàn.”
5. Review & Final Touches (Day 10)
- Client Review: Presented the initial version to MCBooks and the author for feedback, making necessary adjustments to ensure the video met their expectations and branding standards.
- Polishing: Conducted final quality checks and refined the video for a polished, professional finish.
Deliverables
A 1:25 animated explainer video for MCBooks’ website, social media, and marketing campaigns.
Conclusion
At Visual Vibes, we are committed to delivering high-quality content that directly benefits our clients and their audiences. Through our collaboration with MCBooks and the author, we created an engaging animated video that simplifies the process of learning Korean vocabulary. This approach not only enhances the viewer’s understanding and retention but also positions our clients as valuable resources for language learners. Our dedication to meeting customer needs ensures that we help our clients effectively connect with and empower their audiences.