Client: Kaching Cashback
Project: 2D Animated Explainer Video – Essential Package
Overview
Kaching Cashback wanted to create a vibrant and engaging 50-second animated video to illustrate the benefits of their cashback service through the story of “Smart Cashback Sarah.” The goal was to showcase how easy it is to find and use cashback offers in everyday life.
Objectives
- Engage Viewers: Capture the audience’s attention with a relatable character and scenario.
- Demonstrate Ease of Use: Highlight how simple it is to access and utilize cashback offers.
- Promote Brand Awareness: Strengthen the Kaching brand as a go-to solution for cashback.
Visual Vibes' Magic Touch
Timeline: 10 Days
1. Discovery & Scriptwriting (Day 1-3)
- Client Consultation: Discussed Kaching’s vision and target audience to refine the message.
- Script Development: Crafted a concise script to depict Sarah’s day and her experience with Kaching Cashback.
2. Storyboarding (Day 4-5)
- Storyboarding: Created a storyboard to visualize the flow of Sarah’s day, including key moments of interaction with Kaching.
- Character Design: Developed an appealing character design for “Smart Cashback Sarah” and the surrounding environment.
3. Voiceover & Sound (Day 6)
- Voiceover Production: Recorded a friendly voiceover to narrate Sarah’s experiences.
- Sound Design: Added upbeat background music and sound effects to enhance the cheerful tone of the video.
4.Design & Animation (Day 7-9)
- Animation: Brought the story to life through colorful and dynamic animations that highlight Sarah’s interactions with the cashback offers.
- Rendering: Produced a polished final animation with attention to detail and visual appeal.
5. Review & Final Touches (Day 10)
- Feedback Integration: Incorporated feedback from Kaching to refine the video.
- Quality Check: Conducted a final review to ensure clarity and effectiveness in communicating the message.
Deliverables
A 50-second animated video showcasing the everyday benefits of Kaching Cashback, featuring Smart Cashback Sarah.
Results
- Enhanced Engagement: Viewer engagement improved by 30%, leading to a 25% increase in app downloads.
- Boosted Brand Recognition: Contributed to a noticeable rise in brand mentions and social media interactions, enhancing Kaching’s presence in the cashback market.
Conclusion
Visual Vibes successfully produced a vibrant 50-second animated video for Kaching Cashback, effectively illustrating the convenience of their service through an engaging narrative. The project not only increased awareness and engagement but also solidified Kaching’s reputation as a user-friendly cashback solution.