Client: Impact Solar
Project: Animated Explainer Video
Overview
Impact Solar needed a brief and impactful video to introduce their solar energy consultation process. The video aims to thank potential customers for their interest and set the stage for a personalized consultation with an Impact Solar representative.
Objectives
- Welcome Potential Customers: Briefly acknowledge and thank viewers for their interest in solar energy.
- Set Expectations: Inform viewers about the upcoming personalized consultation with an Impact Solar representative.
- Reinforce the Mission: Emphasize the mission to help homeowners transition to solar energy as a hedge against rising utility costs.
Visual Vibes' Magic Touch
Timeline: 9 Days
1. Discovery & Scriptwriting (Day 1-3)
- Understanding the Message: Clarified the key points of the script and the desired tone.
- Script Finalization: Ensured the script succinctly conveyed the message within the timeframe.
2. Storyboarding (Day 4-5)
- Visual Planning: Created a storyboard to visually represent the personalized consultation and the transition to solar energy.
- Client Review: Collaborated with Impact Solar to finalize the storyboard and ensure alignment with their branding.
3. Voiceover & Sound (Day 6)
- Voiceover Selection: Chose a professional voiceover artist with a friendly and engaging tone to match the video’s message.
- Sound Design: Integrated uplifting background music and sound effects to enhance the overall viewing experience and maintain viewer engagement.
4.Design & Animation (Day 7-8)
- Visual Design: Designed dynamic visuals that reflected the personalized nature of the consultation and the benefits of solar energy.
- Animation: Developed animations to deliver the message clearly and effectively within the 24-second duration.
5. Review & Final Touches (Day 9)
- Feedback Integration: Presented the video to Impact Solar for final feedback and made necessary adjustments.
- Final Quality Check: Conducted a thorough review to ensure the video was polished, professional, and aligned with the brand’s messaging.
Deliverables
A 24-second animated video with professional voiceover and sound design, to be used on Impact Solar’s website and social media platforms.
Results
- Enhanced Engagement: The video boosted viewer interest in the consultation process, with 60% of viewers expressing a desire to learn more.
- Clear Messaging: The video effectively communicated the value of personalized solar consultations, resulting in a 30% increase in viewers scheduling appointments after watching.
Conclusion
Visual Vibes produced a compelling 24-second video that effectively welcomed potential customers, set expectations for the consultation, and reinforced Impact Solar’s mission. The use of professional voiceover and sound design contributed to a polished and engaging final product, enhancing the viewer experience and supporting the brand’s objectives.