Client: Expimont
Project: 2D Animated Explainer Video – Professional Package
Overview
Expimont aimed to promote their advanced cybersecurity solutions for websites, emphasizing security, speed, and reliability. Visual Vibes was tasked with creating an animated explainer video to communicate how Expimont’s security features help businesses operate fearlessly in the face of increasing cybercrime, allowing them to focus on growth.
Objectives
- Highlight Security Features: Showcase Expimont’s proprietary technologies, including their Capture Solution, IP Reputation System, and Web Application Firewall.
- Increase User Trust: Emphasize the safety, speed, and simplicity that Expimont brings to website management, protecting against cyber threats.
- Simplify Technical Jargon: Present the complex cybersecurity solutions in a clear, user-friendly way that appeals to non-technical audiences.
Visual Vibes' Magic Touch
Timeline: 10 Days
1. Discovery & Scriptwriting (Day 1-3)
- Understanding Needs: Consulted with Expimont to understand their key selling points and the importance of cybersecurity for businesses.
- Script Development: Created an engaging script that explains how Expimont’s security solutions protect websites from cybercriminals, while being simple enough for non-technical users to understand.
2. Storyboarding (Day 4-5)
- Concept Visualization: Designed storyboards that visually depict Expimont’s key features—such as their Global Edge Network, Capture Solution, and Web Application Firewall—while showing the impact of cyber threats on businesses.
- Client Collaboration: Worked closely with Expimont to refine the storyboards, ensuring that the message was clear and impactful.
3. Voiceover & Sound (Day 6)
- Voiceover Selection: Chose a professional voiceover artist with a tone that reflected Expimont’s brand—professional, reassuring, and knowledgeable.
- Sound Design: Added background music and sound effects to create an engaging and dynamic atmosphere that kept the audience’s attention.
4.Design & Animation (Day 7-9)
- Visual Design: Developed custom visuals and animations that clearly demonstrated how Expimont’s security technologies protect websites from cyber threats while enhancing performance.
- Animation: Created dynamic animations to illustrate the technical aspects of Expimont’s services in a simple, understandable way.
5. Review & Final Touches (Day 10)
- Feedback Integration: Presented the initial draft to Expimont for feedback and made adjustments to ensure the final video aligned with their expectations.
- Final Quality Check: Ensured the video was polished and ready for launch, providing a professional and compelling final product.
Deliverables
A 1-minute animated explainer video for Expimont’s website, digital marketing, and social media campaigns.
Results
- Enhanced Awareness: The video led to a 35% increase in website visits and inquiries about Expimont’s services within the first month.
- Increased Customer Trust: The video helped establish Expimont’s credibility, contributing to a 20% rise in new customer sign-ups for their cybersecurity solutions.
Conclusion
Visual Vibes successfully delivered a compelling explainer video that simplified Expimont’s complex cybersecurity offerings, positioning them as a trusted solution for businesses looking to protect their websites from cybercrime. The project resulted in greater user engagement and increased sign-ups, reinforcing the value of clear and effective communication.