Client: Deli Label
Project: 2D Animated Explainer Video – Professional Package
Overview
Deli Label sought to promote its web-based label printing solution, which seamlessly integrates with Square’s point-of-sale system to simplify the label printing process for farm markets, delis, grocery stores, and other businesses. Visual Vibes was tasked with creating an animated explainer video to clearly communicate the benefits of Deli Label’s streamlined label printing, reducing errors and frustrations.
Objectives
- Highlight Convenience: Showcase how Deli Label simplifies label printing by syncing with Square’s POS system.
- Increase User Engagement: Attract businesses reliant on printing product labels to adopt Deli Label.
- Demonstrate Key Features: Emphasize features like automatic syncing, scale integration, and various label printing options.
Visual Vibes' Magic Touch
Timeline: 10 Days
1. Discovery & Scriptwriting (Day 1-3)
- Understanding Needs: Consulted with Deli Label to understand their key messages and target audience, which included businesses managing product labels.
- Script Development: Crafted a concise and engaging script that explains how Deli Label eliminates common frustrations in label printing by syncing with Square and automating the process.
2. Storyboarding (Day 4-5)
- Concept Visualization: Created detailed storyboards to visually represent the script, highlighting the seamless syncing process and various label printing options offered by Deli Label.
- Client Collaboration: Worked closely with Deli Label to refine and finalize the storyboards, ensuring alignment with their goals.
3. Voiceover & Sound (Day 6)
- Voiceover Selection: Selected a professional voiceover artist with a tone that matched Deli Label’s brand—professional, friendly, and solution-focused.
- Sound Design: Integrated background music and sound effects to enhance the overall viewing experience and maintain audience engagement.
4.Design & Animation (Day 7-9)
- Visual Design: Designed custom visuals depicting the various challenges of label printing without Deli Label and showcasing how the platform simplifies the process with Square integration.
- Animation: Developed dynamic animations to bring the storyboard to life, illustrating how businesses can effortlessly print barcoded, ingredient, price-embedded, and shelf labels.
5. Review & Final Touches (Day 10)
- Feedback Integration: Presented the draft video to Deli Label for review, made necessary revisions to meet their expectations.
- Final Quality Check: Conducted a thorough review to ensure the video was polished and ready for launch.
Deliverables
A 1-minute animated explainer video for Deli Label’s website, social media, and marketing campaigns.
Results
- Improved User Engagement: The video led to a 35% increase in website traffic and a 28% rise in free trial sign-ups during the first month of its release.
- Increased Adoption: Deli Label saw a 22% boost in new users, with businesses reporting significant time savings and error reduction.
Conclusion
Visual Vibes successfully created an animated explainer video that showcased Deli Label’s innovative, web-based label printing solution. By illustrating how it syncs with Square and simplifies the label printing process, the video effectively communicated the product’s value, resulting in greater user engagement and adoption.