Client: Concept Build Group
Project: 2D Animated Explainer Video – Professional Package
Overview
Concept Build Group wanted to promote their designer-selected bathroom renovation packages, which simplify the remodeling process for homeowners. Visual Vibes was tasked with creating an animated explainer video to showcase Concept Build Group’s comprehensive renovation services, highlighting their all-in-one solution for design, project management, and installation.
Objectives
- Highlight Convenience: Emphasize how Concept Build Group simplifies bathroom renovations with pre-selected design packages and professional installation.
- Increase Leads and Engagement: Attract homeowners looking to renovate by showcasing easy, affordable payment plans and high-quality products.
- Demonstrate Expertise: Showcase Concept Build Group’s expertise in managing every aspect of bathroom renovation, from design to completion.
Visual Vibes' Magic Touch
Timeline: 10 Days
1. Discovery & Scriptwriting (Day 1-3)
- Understanding Needs: Held consultations with Concept Build Group to understand their key messages and target audience, which includes homeowners looking for an easy bathroom renovation solution.
- Script Development: Crafted a concise script that explains how Concept Build Group simplifies the renovation process, from design selection to installation, and highlights affordable payment plans.
2. Storyboarding (Day 4-5)
- Concept Visualization: Created detailed storyboards to represent each step of the renovation process, focusing on the ease of choosing a pre-selected package and the convenience of professional project management and installation.
- Client Collaboration: Worked with Concept Build Group to refine the storyboards, ensuring they effectively communicated the value of their services.
3. Voiceover & Sound (Day 6)
- Voiceover Selection: Chose a voiceover artist with a friendly, professional tone that aligned with Concept Build Group’s approachable brand.
- Sound Design: Added background music and sound effects to enhance the video’s appeal and maintain viewer engagement.
4.Design & Animation (Day 7-9)
- Visual Design: Created custom visuals illustrating the renovation process, from choosing a design package to measuring, managing, and installing the bathroom.
- Animation: Developed dynamic animations that clearly demonstrated how Concept Build Group simplifies bathroom renovations and the benefits of their affordable payment plans.
5. Review & Final Touches (Day 10)
- Feedback Integration: Shared the draft video with Concept Build Group, made necessary adjustments based on their feedback to meet their goals.
- Final Quality Check: Conducted a final review to ensure the video was polished and ready for marketing deployment.
Deliverables
A 1-minute animated explainer video for Concept Build Group’s website, social media, and digital marketing campaigns.
Results
- Increased Engagement: The video led to a 40% increase in inquiries and quote requests in the first two weeks of release.
- Boosted Sales: Concept Build Group saw a 25% increase in bookings for bathroom renovation packages and payment plans, driven by the video’s clear messaging.
Conclusion
Visual Vibes delivered a high-quality, engaging explainer video that effectively showcased Concept Build Group’s turnkey bathroom renovation services. By highlighting their expertise, convenience, and affordable payment plans, the video drove significant customer engagement and sales, demonstrating the power of clear, impactful communication in driving business results.