Client: AVDA
Project: 2D Animated Explainer Video – Professional Package
Overview
AVDA sought to streamline the job search process by developing an app that connects job seekers with companies based on mutual compatibility. To promote this innovative solution, Visual Vibes created a dynamic explainer video that highlights the app’s unique features and benefits, simplifying the job search and matching experience.
Objectives
- Clearly explain the AVDA app’s functionality and advantages.
- Increase user sign-ups and app downloads.
- Demonstrate the ease of finding a job through AVDA’s unique matching system.
Visual Vibes' Magic Touch
Timeline: 10 Days
1. Discovery & Scriptwriting (Day 1-3)
- Understanding Needs: Collaborated with AVDA to grasp their key messages and app features.
- Script Development: Crafted an engaging script outlining how AVDA simplifies the job search process through its matching system.
2. Storyboarding (Day 4-5)
- Concept Visualization: Created detailed storyboards to visually illustrate the app’s user experience and matching process.
- Client Collaboration: Worked closely with AVDA to refine the storyboards, ensuring they effectively communicated the app’s benefits.
3. Voiceover & Sound (Day 6)
- Voiceover Selection: Chose a professional voiceover artist with a clear, engaging tone to match AVDA’s brand.
- Sound Design: Added upbeat background music and sound effects to enhance the viewing experience and maintain audience interest.
4.Design & Animation (Day 7-9)
- Visual Design: Designed visuals and characters to showcase the app’s interface and functionality.
- Animation: Developed lively animations to bring the storyboard to life, illustrating the job matching and application process.
5. Review & Final Touches (Day 10)
- Feedback Integration: Presented the draft video to AVDA for feedback and made adjustments based on their input.
- Final Quality Check: Ensured the video was polished, professional, and ready for deployment.
Deliverables
A 1-minute animated explainer video for AVDA, designed to be engaging and informative for potential users.
Results
- Enhanced Engagement: Viewer engagement increased by 38%, resulting in a 33% increase in app downloads and sign-ups.
- Boosted User Acquisition: The video contributed to a 22% rise in new user registrations and a 17% increase in app activity.
Conclusion
Visual Vibes successfully highlighted AVDA’s unique job matching app through an engaging explainer video. The project effectively increased user awareness, engagement, and acquisition, demonstrating our ability to create impactful content tailored to client needs.