From Complex to Clear: The Power of Animation for Tech Companies
An explainer video should grab attention, deliver value, and inspire action. However, even small mistakes can undermine its effectiveness. Here’s how we can spot and fix them:
1. Too Much Information
Cramming every feature into one video overloads viewers.
➔ Example: A fintech explainer that dives into technical details about multiple services at once.
➔ Solution: Keep the message focused. Break content into micro-videos and aim for clarity over quantity.
2. Weak or Generic CTA
A vague CTA leaves viewers unsure of the next step.
➔ Example: A SaaS company wraps up its explainer video with “Check out our website” instead of directing specific action.
➔ Solution: Use results-oriented CTAs like: “Start Your Free Trial Today” or “Book a Demo and Save 20%”.
These guide viewers towards clear, measurable actions.
3. Disorganized Storytelling
Unclear narratives lead to confusion and drop-offs.
➔ Example: A tech company’s explainer jumps between topics, leaving viewers unsure of the product’s core benefit.
➔ Solution: Use a structured story format like Problem → Solution → Result to keep the message sharp and focused.
4. Poor Audio Quality
Bad sound makes the video feel unprofessional.
➔ Example: A startup uses poorly recorded voiceovers, diminishing the video’s impact.
➔ Solution: Invest in professional audio and align voiceovers with your brand’s tone for a polished result.
5. Video Length Isn’t Optimized
Too short, and you lose impact. Too long, and you lose viewers.
➔ Example: A 5-minute video loses attention halfway through, missing the chance to convert.
➔ Solution: Stick to 60-90 seconds for a concise, engaging message that holds attention.
6. Not Tailoring to the Target Audience
Missing the mark with the audience leads to disconnect.
➔ Example: A video aimed at young professionals uses corporate jargon that feels outdated.
➔ Solution: Research your audience and adapt language, visuals, and tone to their preferences.
7. Unpolished Visuals
Low-quality graphics can hurt your brand’s image.
➔ Example: A modern tech company using outdated animation styles that don’t align with its branding.
➔ Solution: Maintain consistent branding and keep the design fresh to reflect your company’s personality.
The Bottom Line
The key to success? Get rid of fluff, keep the content sharp, and always guide viewers towards action with targeted, results-oriented CTAs. By avoiding these common mistakes, you can create animated explainer videos that truly engage and convert your audience.