Client: Parent Lab
Project: 2D Animated Explainer Video – Professional Package
Overview
Parent Lab, a trusted platform for expert parenting advice, needed an engaging way to explain their rigorous vetting process. They partnered with Visual Vibes to create an animated explainer video that highlights their commitment to providing reliable, expert-backed information.
Objectives
- Clearly explain Parent Lab’s vetting process and expert selection.
- Boost customer engagement and understanding.
- Highlight the credibility and practical expertise of Parent Lab’s platform.
Visual Vibes' Magic Touch
Timeline: 10 Days
1. Discovery & Scriptwriting (Day 1-3)
- Deep Dive: We understood Paren Lab’s mission, target audience, and key messages, focusing on their credibility and thorough vetting process.
- Script Creation: Crafted a clear and engaging script that communicated Parent Lab’s dedication to providing expertly vetted parenting information.
2. Storyboarding (Day 4-5)
- Visual Planning: Created detailed storyboards to visualize each part of the script, emphasizing the meticulous vetting process and expert selection.
- Feedback Loop: Collaborated closely with Parent Lab to refine the storyboards, ensuring each scene effectively conveyed the intended message.
3. Voiceover & Sound (Day 6)
- Voiceover Selection: Chose a friendly, professional voiceover artist whose tone matched Parent Lab’s supportive and knowledgeable brand personality.
- Sound Design: Added cheerful background music and sound effects to enhance the overall viewing experience, making the video both enjoyable and informative.
4.Design & Animation (Day 7-9)
- Character Design: Created custom characters representing diverse parenting scenarios, making the video relatable and engaging for viewers.
- Animation: Used vibrant colors and dynamic animations to bring the storyboard to life, highlighting Parent Lab’s thorough research and expert selection process.
5. Review & Final Touches (Day 10)
- Client Review: Presented the initial version to Parent Lab for feedback, making necessary adjustments to ensure the video met all their expectations.
- Polishing: Conducted final quality checks and fine-tuned the video to ensure a polished, professional finish.
Deliverables
A 1-minute animated explainer video for Parent Lab’s website, social media, and email campaigns.
Results
- Conversion Rates: Improved by 20% as users better understood Parent Lab’s services.
- Feedback: Over 90% of users found the video clear and engaging.
Conclusion
At Visual Vibes, we prioritize our clients’ needs by delivering tailored, high-quality content swiftly. For Parent Lab, we ensured their unique message was clearly and engagingly communicated. Our dedicated approach underscores our commitment to helping clients effectively reach and connect with their audience.