Client: Ecosteamobile
Project: Animated Explainer Video
Overview
Ecosteamobile needed a compelling video to showcase their mobile steam car wash service, targeting their LED displays, email campaigns, and advertisements. Visual Vibes created an animated explainer video to effectively highlight the convenience and benefits of using Ecosteamobile.
Objectives
- Clearly convey the convenience and benefits of Ecosteamobile’s services.
- Increase customer engagement and drive usage.
- Highlight the eco-friendly and effective nature of steam cleaning.
Visual Vibes' Magic Touch
Timeline: 10 Days
1. Discovery & Scriptwriting (Day 1-3)
- Understanding Needs: We held detailed discussions with Ecosteamobile to understand their key messages and target audience.
- Script Development: Crafted a concise and engaging script that outlines the simplicity of ordering a steam car wash and its benefits.
2. Storyboarding (Day 4-5)
- Concept Visualization: Created detailed storyboards to visually represent each part of the script, focusing on ease of use and the eco-friendliness of steam cleaning.
- Client Collaboration: Collaborated closely with Ecosteamobile to refine and perfect the storyboards, ensuring they accurately conveyed the desired messages.
3. Voiceover & Sound (Day 6)
- Voiceover Selection: Selected a professional voiceover artist whose tone matched Ecosteamobile’s brand – friendly, professional, and eco-conscious.
- Sound Design: Integrated cheerful background music and relevant sound effects to enhance the overall viewing experience and keep the audience engaged.
4.Design & Animation (Day 7-9)
- Visual Design: Designed custom characters and visuals depicting the mobile steam car wash process, emphasizing the convenience of scheduling and the thoroughness of steam cleaning.
- Animation: Developed dynamic animations to bring the storyboard to life, showing the step-by-step process of using Ecosteamobile’s services from ordering to cleaning.
5. Review & Final Touches (Day 10)
- Feedback Integration: Presented the initial video draft to Ecosteamobile for feedback. Made necessary adjustments based on their input to ensure the final product met their expectations.
- Final Quality Check: Conducted a thorough review to ensure the video was polished, professional, and ready for deployment.
Deliverables
A 40-second animated explainer video for Ecosteamobile’s LED displays, email campaigns, and advertisements.
Results
- Brand Awareness: Notable increase in local market recognition.
- Sales Boost: The promotional offer in the video led to a 15% increase in first-time orders.
Conclusion
Visual Vibes effectively highlighted Ecosteamobile’s convenient and eco-friendly service, enhancing customer engagement. By delivering a compelling and informative video, we helped Ecosteamobile connect with their audience and drive usage. This project demonstrates our commitment to understanding and meeting client needs for impactful results.