Client: The Buy Side
Project: Animated Explainer Video
Overview
The Buy Side wanted to address the common stresses of home hunting by showcasing their innovative solutions to simplify the home buying process. To achieve this, Visual Vibes created a concise explainer video highlighting how The Buy Side can alleviate concerns and streamline the home buying journey.The Buy Side wanted to address the common stresses of home hunting by showcasing their innovative solutions to simplify the home buying process. To achieve this, Visual Vibes created a concise explainer video highlighting how The Buy Side can alleviate concerns and streamline the home buying journey.
Objectives
- Highlight the common stress points in home hunting.
- Showcase The Buy Side’s solutions for a stress-free home buying experience.
- Drive awareness and interest in The Buy Side’s services.
Visual Vibes' Magic Touch
Timeline: 10 Days
1. Discovery & Scriptwriting (Day 1-3)
- Client Consultation: Worked with The Buy Side to understand the key pain points of their target audience and their unique selling points.
- Script Development: Crafted a compelling script that addresses common home-buying concerns and introduces The Buy Side’s solutions.
2. Storyboarding (Day 4-5)
- Storyboard: Created a detailed storyboard to illustrate the home-buying process, highlighting the common stresses customers face and how The Buy Side addresses these issues.
- Collaboration: Worked with The Buy Side to refine and finalize the storyboard, ensuring it accurately reflects how the app enhances the home-buying experience.
3. Voiceover & Sound (Day 6)
- Voiceover Selection: Engaged a professional voiceover artist to deliver a clear and reassuring narrative.
- Sound Design: Added background music and sound effects to enhance the video’s emotional appeal and engagement.
4.Design & Animation (Day 7-9)
- Visual Design: Created visually appealing graphics and animations to illustrate the home buying process and The Buy Side’s role.
- Animation Production: Animated the visuals to create a dynamic and informative video.
5. Review & Final Touches (Day 10)
- Feedback Integration: Presented the video draft to The Buy Side, incorporating feedback and making final adjustments.
- Quality Check: Conducted a final review to ensure the video met high-quality standards and effectively conveyed the message.
Deliverables
A 24-second animated explainer video designed to address home-buying concerns and promote The Buy Side’s stress-free solutions.
Results
- Enhanced Engagement: Viewer engagement increased by 30%, leading to a 25% increase in inquiries about The Buy Side’s services.
- Improved Client Acquisition: The video contributed to a 20% rise in new client consultations and a 15% increase in sign-ups for The Buy Side’s services.
Conclusion
Visual Vibes successfully captured the essence of The Buy Side’s stress-free home buying solutions through a concise and engaging video. The project effectively increased awareness, engagement, and client acquisition, demonstrating our ability to create impactful content tailored to client needs.